When Seattle-based creative agency Creature moved into their new space 18 months ago, they took advantage of the retail style window displays by rotating various art projects and visual experiences. For the holiday season, they opened The Window Shop, a functioning boutique featuring “one-of-a-kind gifts to confuse your loved ones." All proceeds went to Hamomi Children’s Centre, a local cause that shares space with Creature.
We are featuring this for a few reasons. One, it's an innovative way to use the physical attributes of the creative agency for good and the agency got behind the cause. Second, many of the goods offered for sale were created and made by Creature's talented staff.
Lastly, we asked Creative CD Pam Fujimoto why the team chose Hamomi Children's Centre as the recipient of the proceeds. "It seemed like a perfect cause to donate to that we already believed in," said Fujimoto. She also pointed out that they were small enough for the team to feel like they were making a bigger impact.
The original idea was dreamed up by writer Shirley Hendrickson. Christine Ogborn helped this come to life as the producer. Brandon Waterman was the digital producer and did the e-commerce site.